Form 6-K














For the month of October 2018

Commission File Number: 001-38431



iQIYI, Inc.



9/F, iQIYI Innovation Building

No. 2 Haidian North First Street, Haidian District, Beijing 100080

People’s Republic of China

Tel: +86 10 6267-7171

(Address of principal executive offices)



Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐





Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


iQIYI, Inc.
By   :   

/s/ Xiaodong Wang

Name   :    Xiaodong Wang
Title   :    Chief Financial Officer

Date: October 31, 2018

Exhibit Index

Exhibit 99.1—Press Release


Exhibit 99.1

iQIYI Announces Third Quarter 2018 Financial Results

BEIJING, October 30, 2018 – iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, today announced its unaudited financial results for the third quarter ended September 30, 2018.

Third Quarter 2018 Highlights



Total revenues were RMB6.9 billion (US$1.0 billion1), representing a 48%2 increase from the same period in 2017.



Operating loss was RMB2.6 billion (US$377.3 million) and operating loss margin was 37%, compared to operating loss of RMB1.1 billion and operating loss margin of 23% in the same period in 2017.



Net loss attributable to iQIYI was RMB3.1 billion (US$457.3 million), compared to RMB1.1 billion in the same period in 2017. Diluted net loss attributable to iQIYI per ADS was RMB4.34 (US$0.63).



The number of total subscribing members was 80.7 million as of September 30, 2018, over 98% of whom were paying subscribing members. This compares to 42.7 million of total subscribing members as of September 30, 2017, up 89% year over year.

“We continued to deliver solid results during the third quarter backed by a set of strong user reach and engagement metrics that further validates our leading position in the industry,” commented Dr. Yu Gong, Founder and Chief Executive Officer of iQIYI. “Our library of premium content continued to excel, driving robust growth in subscriber number and membership revenue. Our record-breaking drama series Story of Yanxi Palace turned out to be a mega-hit for the entire summer, demonstrating our strong capabilities and potentials in producing high-quality premium content. Leveraging our extensive content offerings and expanding distribution network, we are also continuously improving and diversifying our business monetization. We remain dedicated to applying advanced technology to further enhance our platform and refine our ecosystem to generate long-term growth for shareholders.”

“We had a good quarter with total revenues increasing 48% year-over-year to RMB6.9 billion,” commented Mr. Xiaodong Wang, Chief Financial Officer of iQIYI. “Membership services performed particularly well and became the biggest revenue contributor for the Company. While we faced some margin pressure during the quarter due to higher investment in content, we saw this as necessary and within our expectations as we are going through a transition period toward building an optimized and healthier content ecosystem which will position us well for the future.”





This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.8680 to US$1.00, the effective noon buying rate as of September 28, 2018, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.


Starting from January 1, 2018, iQIYI adopted the new revenue accounting standard (ASC 606), which reclassifies value added tax from cost of revenues to net against revenues. To increase comparability of operating results and help investors better understand our business performance and operating trends, 2017 net revenues have been used to calculate all percentage changes in revenues and operating loss margins. 2017 net revenues are defined as gross revenues under legacy GAAP after the deduction of value added-taxes, which is presented on the same basis as 2018 and going forward.

Third Quarter 2018 Financial Results

Total revenues reached RMB6.9 billion (US$1.0 billion), representing a 48% increase from the same period in 2017.

Membership services revenue was RMB2.9 billion (US$415.3 million), representing a 78% increase from the same period in 2017. The increase was primarily attributable to the robust growth in the number of subscribing members, driven by our premium content, especially our self-produced blockbuster titles, as well as various operational initiatives during the quarter.

Online advertising services revenue was RMB2.4 billion (US$348.9 million), representing a 4% decrease from the same period in 2017. The decrease was primarily due to the impact of FIFA World Cup and recent regulation headwinds, which resulted in diverted or tightened advertiser budget.

Content distribution revenue was RMB834.6 million (US$121.5 million), representing a 220% increase from the same period in 2017. The significant increase was primarily attributable to a number of premium content titles that we distributed during the quarter.

Other revenues were RMB831.1 million (US$121.0 million), representing a 157% increase from the same period in 2017. The increase was driven by strong performance across various vertical business lines, and in particular, the consolidation of Skymoons, a mobile game company we acquired in mid-July 2018.

Cost of revenues was RMB7.7 billion (US$1.1 billion), representing a 66% increase from RMB4.6 billion, which was the cost of revenues after deducting the value added tax in the same period in 2017. The increase was primarily driven by content costs due to higher amortization of licensed copyrights and more self-produced content as we continue to invest in building our comprehensive and diversified content library. Content costs as a component of cost of revenues were RMB6.0 billion (US$875.5 million), representing a 66% increase from the same period in 2017.

Selling, general and administrative expenses were RMB1.3 billion (US$188.1 million), representing a 66% increase from the same period in 2017. This was primarily due to increased marketing spending in channel coverage and content related promotion, as well as higher share-based compensation expenses mainly arising from the acquisition of Skymoons.

Research and development expenses were RMB558.4 million (US$81.3 million), representing a 63% increase from the same period in 2017, primarily due to the increase of personnel-related compensation expenses.

Operating loss was RMB2.6 billion (US$377.3 million), compared to operating loss of RMB1.1 billion in the same period in 2017. Operating loss margin was 37%, compared to operating loss margin of 23% in the same period in 2017.

Total other expense was RMB539.4 million (US$78.5 million), compared to total other income of RMB15.6 million during the same period of 2017. In the third quarter of 2018, we recognized RMB593.1 million (US$86.4 million) of foreign exchange loss arising from the depreciation of the Renminbi against the U.S. dollar.

Loss before income taxes was RMB3.1 billion (US$455.8 million), compared to RMB1.1 billion in the same period in 2017.

Income tax benefit was RMB6.1 million (US$0.9 million), compared to income tax expense of RMB0.8 million in the same period in 2017.

Net loss attributable to iQIYI was RMB3.1 billion (US$457.3 million), compared to RMB1.1 billion in the same period in 2017. Diluted net loss attributable to iQIYI per ADS was RMB4.34 (US$0.63) for the third quarter of 2018.

As of September 30, 2018, the Company had cash, cash equivalents and short-term investments of RMB9.7 billion (US$1.4 billion).

Financial Guidance

For the fourth quarter of 2018, iQIYI expects total net revenues to be between RMB6.48 billion (US$943.5 million) and RMB6.75 billion (US$982.8 million), representing a 43% to 49% increase from the same period in 2017. This forecast reflects iQIYI’s current and preliminary view, which is subject to substantial uncertainty.

Conference Call Information

iQIYI’s management will hold an earnings conference call at 8:00 PM on October 30, 2018, U.S. Eastern Time (8:00 AM on October 31, 2018, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:


International     +65 67135090    
China     4006 208038    
US         +1 845 675 0437    
UK         +44 2036 214779    
Hong Kong              +852 3018 6771    
Passcode:                     5687735    

A telephone replay of the call will be available two hours after the conclusion of the conference call through November 7, 2018.

Dial-in numbers for the replay are as follows:


International Dial-in          +61 2 8199 0299    
Passcode:          5687735    

A live and archived webcast of this conference call will be available at

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Financial Guidance and quotations from management in this announcement, as well as iQIYI’s strategic and operational plans, contain forward-looking statements. iQIYI may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about iQIYI’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: iQIYI’s strategies; iQIYI’s future business development, financial condition and results of operations; iQIYI’s ability to retain and

increase the number of users, members and advertising customers, and expand its service offerings; competition in the online entertainment industry; changes in iQIYI’s revenues, costs or expenditures; Chinese governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and iQIYI undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Investor Relations

iQIYI, Inc.

+ 86 10 8264 6585


Condensed Consolidated Statements of Income

(In RMB thousands, except for number of shares and per share data)


     Three Months Ended  
     September 30,     June 30,     September 30,  
     2017     2018     2018  
     RMB     RMB     RMB  
     (Unaudited)     (Unaudited)     (Unaudited)  



Membership services

     1,696,697       2,474,474       2,852,329  

Online advertising services

     2,634,187       2,617,507       2,396,247  

Content distribution

     276,052       539,359       834,576  


     343,647       538,891       831,106  










Total revenues

     4,950,583       6,170,231       6,914,258  










Operating costs and expenses:


Cost of revenues

     (4,897,843     (6,106,729     (7,655,102

Selling, general and administrative

     (777,038     (949,934     (1,292,037

Research and development

     (342,328     (441,482     (558,373










Total operating costs and expenses

     (6,017,209     (7,498,145     (9,505,512










Operating loss

     (1,066,626     (1,327,914     (2,591,254










Other expense


Interest income

     21,053       25,615       65,603  

Interest expenses

     (83,539     (9,562     (15,586

Foreign exchange gain/(loss), net

     110,524       (777,968     (593,147

(Loss)/income from equity method investments

     (80     (896     46  

Other income/(expense), net

     (32,359     (5,468     3,683  










Total other income /(expense), net

     15,599       (768,279     (539,401










Loss before income taxes

     (1,051,027     (2,096,193     (3,130,655










Income tax (expense)/benefit

     (786     (4,858     6,058  

Net loss

     (1,051,813     (2,101,051     (3,124,597










Less: Net (loss)/income attributable to noncontrolling interests

     —         (4,120     15,836  










Net loss attributable to iQIYI, Inc.

     (1,051,813     (2,096,931     (3,140,433

Accretion of redeemable convertible preferred shares

     (10,652,232     (9,627  










Net loss attributable to ordinary shareholders

     (11,704,045     (2,106,558     (3,140,433










Net loss per share for Class A and Class B ordinary shares:



     (34.17     (0.43     (0.62


     (34.17     (0.43     (0.62

Net loss per ADS (1 ADS equals 7 Class A ordinary shares):



     —         (3.01     (4.34


     —         (3.01     (4.34

Weighted average number of Class A and Class B ordinary shares used in net loss per share computation:



     342,548,237       4,931,100,562       5,058,650,574  


     342,548,237       4,931,100,562       5,058,650,574  


Condensed Consolidated Balance Sheets

(In RMB thousands, except for number of shares and per share data)


     December 31,
    September 30,
     RMB     RMB  
     (Audited)     (Unaudited)  



Current assets:


Cash and cash equivalents

     733,010       5,831,440  

Short-term investments

     779,916       3,844,249  

Accounts receivable

     2,235,384       3,164,612  

Prepayments and other assets

     1,123,372       3,076,183  

Amounts due from related parties

     9,979       66,131  

Licensed copyrights, net

     818,867       1,051,997  







Total current assets

     5,700,528       17,034,612  







Non-current assets:


Fixed assets, net

     1,248,968       1,475,642  

Long-term investments

     567,887       2,306,070  

Deferred tax assets, net

     11,380       11,380  

Licensed copyrights, net

     4,558,083       6,715,958  

Intangible assets, net

     428,005       1,651,881  

Produced content, net

     1,564,279       4,070,153  

Prepayments and other assets

     2,845,662       4,062,738  


     3,276,107       3,888,346  







Total non-current assets

     14,500,371       24,182,168  







Total assets

     20,200,899       41,216,780  









Current liabilities:


Accounts payable

     7,041,304       10,422,892  

Amounts due to related parties

     130,099       492,543  

Customer advances and deferred revenue

     1,633,649       2,356,275  

Short-term loans

     299,374       1,172,553  

Long-term loans, current portion

     10,000       10,000  

Accrued expenses and other liabilities

     2,511,186       3,490,059  







Total current liabilities

     11,625,612       17,944,322  







Non-current liabilities:


Long-term loans

     284,000       274,000  

Deferred tax liabilities

     2,255       117,225  

Amounts due to related parties

     —         1,316,531  

Other non-current liabilities

     6,432       66,929  







Total non-current liabilities

     292,687       1,774,685  







Total liabilities

     11,918,299       19,719,007  







Mezzanine equity:


Redeemable convertible preferred shares

     22,601,664       —    

Shareholders’ (deficit)/equity:


Ordinary shares

     23       320  

Additional paid-in capital

     600,834       39,517,690  

Accumulated deficit

     (15,016,867     (19,981,862

Accumulated other comprehensive income

     93,126       1,880,892  

Non-controlling interests

     3,820       80,733  







Total iQIYI, Inc. shareholders’ (deficit)/equity

     (14,319,064     21,497,773  







Total liabilities, mezzanine equity and shareholders’ (deficit)/equity

     20,200,899       41,216,780