|IQIYI, INC. filed this Form 424B4 on 03/29/2018|
Monetization of Derivative Works. Internet video platforms in China also generate increasing revenues from new monetization channels and opportunities, such as adapting popular entertainment content into a variety of derivative works including animation, online games, and offline merchandizing. However, this monetization model is still at an early stage in China, compared to the robust monetization ecosystem in developed economies such as the United States. We believe that as Chinas entertainment industry matures, emerging monetization models will provide internet video platforms in China with tremendous growth potential.