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424B4
IQIYI, INC. filed this Form 424B4 on 03/29/2018
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Table of Contents

Our Competitive Strengths

We believe our success to date is primarily attributable to the following key competitive strengths:

 

    we have a massive and highly engaged user base;

 

    we produce highly popular, trend-setting original content;

 

    we offer premium third-party content and a vast and diversified content library;

 

    we cultivate a vibrant partner-generated-content system;

 

    we capture extensive monetization opportunities;

 

    we have developed a robust technology platform;

 

    we enjoy significant synergies with Baidu; and

 

    we have a visionary management team.

Our Strategies

We intend to pursue the following strategies to further grow our business:

 

    enrich and expand our blockbuster content;

 

    broaden our content offerings to stay abreast of evolving user preferences;

 

    expand our user base and strengthen our content distribution capability;

 

    bolster our monetization channels; and

 

    continue our technological innovations.

Our Challenges

We face risks and uncertainties in realizing our business objectives and executing our strategies, including those relating to:

 

    net losses incurred since our inception and possible continued losses in the future;

 

    anticipating user preferences and providing high-quality content, especially popular original content in a cost-effective manner;

 

    procuring content from content providers upon terms acceptable to us;

 

    retaining members and attracting new members;

 

    retaining existing and attracting new advertising customers;

 

    obtaining sufficient capital to fund our operations, content acquisitions and technology investments;

 

    increase in market price of professionally-produced content;

 

    maintaining and enhancing our brand;

 

    the continued and collaborative efforts of our senior management and key employees; and

 

    our limited operating history.


 

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