iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is an innovative market-leading online entertainment service in China.
We are a leading internet video streaming service in China. Our platform features a variety of premium video content, in particular iQIYI original dramas and shows. With over 50 in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, we attract a massive user base with tremendous user engagement, and generate significant monetization opportunities. In 2021, we had 428.6 million average mobile MAUs and 85.7 million average mobile DAUs; our users spent 6.4 billion hours per month on average on our platform through all devices. With a strong dedication to offering premium and diversified content, we have attracted a massive and loyal paying user base.
We pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as The Lost Tomb (盗墓笔记), The Thunder (破冰行动), Feng Qi Luoyang(风起洛阳), and the titles launched under our Theater Model including The Bad Kids (隐秘的角落), The Long Night (沉默的真相) and Who is the Murderer(谁是凶手); popular variety shows, such as The Big Band (乐队的夏天), Qipa Talk (奇葩说), The Detectives' Adventures(萌探探探案) and Super Sketch Show(一年一度喜剧大赛); high-quality movies, such as Mirrors and Feathers (北方一片苍茫), Tough Out (棒!少年), Break Through the Darkness(扫黑•决战) and Northeastern Bro (东北恋哥); and popular animations, such as Deer Squad (无敌鹿战队), The World of Fantasy (灵域) and Beyond the Ocean (四海鲸骑). We also adapt high-quality video IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.
In addition to original content, we also provide users with a curated selection of high-quality PPC from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as drama series iPartment (爱情公寓), In the Name of People (人民的名义), Go Go Squid (亲爱的,热爱的), Qing Yu Nian (庆余年), My Heroic Husband (赘婿), and variety show Keep Running Season V (奔跑吧第五季). In addition to professionally produced content, we also offer a broad base of other video content with all kinds of genres, formats and lengths of duration.
We distinguish ourselves in the online entertainment industry by our technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Our core proprietary technologies are critical to producing and procuring content that caters to user tastes, delivering superior entertainment experience to our users, improving operational efficiency, and increasing return on investment for our advertisers and monetization opportunities for content providers.
We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of the online entertainment industry in China. We generate revenues through membership services, online advertising services and a suite of other monetization methods. We pioneered a large-scale paid content subscription business in China. We appeal to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to amplify the popularity and monetary value of the original IP. Our sophisticated monetization model fosters an environment for high-quality content production and distribution on our platform, which in turn expands our user base and increases user engagement, creating a virtuous cycle.