Company Overview
iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is a leading provider of online entertainment video services in China.
Our platform combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. We produce, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. With over 50 in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, we attract a daily subscriber base of more than 100 million, and our diversified monetization model includes membership services, online advertising services, content distribution, online games, IP licensing, talent agency, online literature, etc..
We pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as The Lost Tomb (盗墓笔记), The Thunder (破冰行动), Love Between Fairy and Devil (苍兰诀), Wild Bloom (风吹半夏)，and the titles launched under our Theater Model including The Bad Kids (隐秘的角落), The Long Night (沉默的真相) and Homesick (回来的女儿) ; popular variety shows, such as The Big Band (乐队的夏天), Qipa Talk (奇葩说), The Rap of China (中国新说唱) and Super Sketch Show(一年一度喜剧大赛); high-quality movies, such as Mirrors and Feathers (北方一片苍茫), Tough Out (棒!少年), Break Through the Darkness(扫黑•决战) and Northeastern Bro (东北恋哥); and popular animations, such as Deer Squad (无敌鹿战队), The World of Fantasy (灵域) and Beyond the Ocean (四海鲸骑). We also adapt high-quality video IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.
In addition to original content, we also provide users with a curated selection of high-quality professionally produced content from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as drama series iPartment (爱情公寓), In the Name of People (人民的名义), Go Go Squid (亲爱的,热爱的), My Heroic Husband (赘婿), A Lifelong Journey (人世间) and variety show Keep Running(奔跑吧). In addition to professionally produced content, we also offer a broad base of other video content with all kinds of genres, formats and lengths of duration.
Our core proprietary technologies are critical to producing and procuring content that caters to user tastes, delivering superior entertainment experience to our users, improving operational efficiency, and increasing return on investment for our advertisers and monetization opportunities for content providers.
We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of the online entertainment industry in China. We generate revenues through membership services, online advertising services and a suite of other monetization methods. We pioneered a large-scale paid content subscription business in China. We appeal to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to amplify the popularity and monetary value of the original IP. Our sophisticated monetization model fosters an environment for high-quality content production and distribution on our platform, which in turn expands our user base and increases user engagement, creating a virtuous cycle.