Company Overview

iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is a leading provider of online entertainment video services in China.

Our platform combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. We produce, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. With in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, we attract a daily subscriber base of more than 100 million, and our diversified monetization model includes membership services, online advertising services, content distribution, online games, IP licensing, talent agency, online literature, etc.    

We pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as Love Between Fairy and Devil (苍兰诀), Chasing the Undercurrent (罚罪), New Life Begins (卿卿日常), Wild Bloom (风吹半夏) and The Knockout(狂飙), all of which were launched since 2022 and broke the landmark 10,000 iQIYI popularity index score; popular variety shows, such as Super Sketch Show (一年一度喜剧大赛), The Rap of China (中国说唱巅峰对决), The Detectives' Adventures (萌探探探案) and The Big Band (乐队的夏天); high-quality movies, such as Mirrors and Feathers (北方一片苍茫), Tough Out (棒!少年), Break Through the Darkness(扫黑•决战) and Northeastern Bro (东北恋哥); and popular animations, such as Deer Squad (无敌鹿战队), The World of Fantasy (灵域) and Love Between Fairy and Devil (苍兰诀). We also adapt high-quality video IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.

In addition to original content, we also provide users with a curated selection of high-quality professionally produced content from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as drama series iPartment (爱情公寓), In the Name of People (人民的名义), Go Go Squid (亲爱的,热爱的), My Heroic Husband (赘婿), A Lifelong Journey (人世间) and variety show Keep Running(奔跑吧). In addition to professionally produced content, we also offer a broad base of other video content with all kinds of genres, formats and lengths of duration.

Our core proprietary technologies are critical to producing and procuring content that caters to user tastes, delivering superior entertainment experience to our users, improving operational efficiency, and increasing return on investment for our advertisers and monetization opportunities for content providers.

We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of the online entertainment industry in China. We generate revenues through membership services, online advertising services and a suite of other monetization methods. We pioneered a large-scale paid content subscription business in China. We appeal to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to amplify the popularity and monetary value of the original IP. Our sophisticated monetization model fosters an environment for high-quality content production and distribution on our platform, which in turn expands our user base and increases user engagement, creating a virtuous cycle.

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