Company Overview

iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is a leading provider of online entertainment video services in China.

Our platform combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. We produce, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. With in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, we attract a subscriber base of more than 100 million, and our diversified monetization model includes membership services, online advertising services, content distribution, online games, IP licensing, talent agency, online literature, other licensing, etc.     

We pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as The Knockout (狂飙), Destined (长风渡), and Story of Kunning Palace (宁安如梦), all of which were launched in 2023 and broke the landmark 10,000 iQIYI popularity index score; popular variety shows, such as The Big Band (乐队的夏天), The Detectives' Adventures (萌探探探案), The Rap of China (中国说唱巅峰对决), Super Sketch Show (一年一度喜剧大赛) and innovative new IP Become A Farmer (种地吧) ; high-quality movies, such as Tough Out (棒!少年), Break Through the Darkness (扫黑•决战), Northeastern Bro (东北恋哥), The Comeback (零号追杀), and Wolf Hiding (怒潮); and popular cartoons and animations, such as Deer Squad (无敌鹿战队), Princess Doremi (音乐公主爱美莉), The World of Fantasy (灵域), Love Between Fairy and Devil (苍兰诀), and The Great Ruler (大主宰年番). We also adapt video IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.

In addition to original content, we also provide users with a selection of professionally produced content that is produced by and licensed from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as drama series iPartment (爱情公寓), In the Name of People (人民的名义), Go Go Squid (亲爱的,热爱的), My Heroic Husband (赘婿), A Lifelong Journey (人世间), A Journey to Love (一念关山) and variety show Keep Running(奔跑吧). In addition to professionally produced content, we also offer a broad base of other video content with all kinds of genres, formats and running times.

Our core proprietary technologies are critical to producing and procuring content that caters to user tastes, delivering superior entertainment experience to our users, improving operational efficiency, and increasing return on investment for our advertisers and monetization opportunities for content providers.

We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of the online entertainment industry in China. We generate revenues through membership services, online advertising services and a suite of other monetization methods. We pioneered a large-scale paid content subscription business in China, providing a choice of various membership privileges. We appeal to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to amplify the popularity and monetary value of the original IP. Our sophisticated monetization model fosters an environment for high-quality content production and distribution on our platform, which in turn expands our user base and increases user engagement, creating a virtuous cycle.

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